a treasure trove for writers
refills Saturdays.

If you cannot see the buttons above, try the links below

see ad note below

These how2rite titles that may help you in your writing life. Click the jacket to order For others click here.

Copywriting
copywriting
the copywriters handbook
freelance copywriting
online copywriter's handbook

===========================================
Copywriting
by Jonathan Gabay

Gabay's consise and incisive tutorials are said to be a guide to the profession for budding copywriters and established professionals.

This second edition includes most matters an aspiriitng copywriter would need to know, whether working in advertising or marketing, or in other pofessions where copywriting is required.

It is written for business students and for students who want to learn how english is applied to marketing and commerce.

Lessons are included.

To order the book for home delivery click on the cover above
more titles here

=======================

The Copywriters Handbook
by Robert W. Bly

Subtitled A Step-by-Step Guide to Writing Copy That Sells.

Bob Bly shows how to write effective advertising copy; he looks at print ads, direct mail, brochures, catalogues, commercials, and public relations material, and offers advice on freelance and ad agency work.

A long-time practitioner, Bly makes it all seem easy. It is not hard to be carried along with his infectious enthusiasm for his niche and his passion though a lot of the larger income streams he flags are from his own American experience.

To order the book for home delivery click on the cover above

=======================

Freelance Copywriting
by Diana Wimbs

Diana Wimbs is a copywriter skilled in the art of revealing know-how without sounding like a know-all.

In Freelance Copywriting she takes the reader from a brainstorming session to the finished campaign.

On the way she visits the freelance lifestyle, and reveals how to go about seeking paid work.

To order the book for home delivery click on the cover above

=======================

Online Copywriter's
Handbook
by Robert W. Bly

Bob Bly is a well-established copywriter and this his Online Copywriter's Handbook is a clear, practical, and authoritative guide to writing effective advertising/marketing/sales copy for the online medium.

It guides newcomers on taking the first steps towards Internet marketing, including e-mail marketing, ezines, and ads.

Much of the commentary applies across all copywriting media.

Organized into two parts, Part I deals with the fundamentals of writing effective copy for the Web and covers how to write persuasively, the key differences between writing for the Internet vs. writing for print, and how to adapt existing print documents for the Web.

Part II covers specific Web copywriting tasks including Web sites, home pages, Internet direct mail, landing pages, e-zines, e-zine ads, banner ads, and Web-based documents.

To order the book for home delivery click on the cover above
more titles here

=======================

Buying Books
You can buy books featured in the shop window, right, by clicking on the cover for an individual title, or on the amazon box for general purchases.