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Johnston wants online payment

Johnston Press, Britain's biggest publisher of regional newspapers, is to begin charging for the online content of some of its titles. The company has extensive interests in Ireland.

Paywalls beyond which content viewers will be charged for sight of the material are to be erected on six of its weekly newspaper websites from November 30, as part of a trial to assess market impact of charging for online content, according to Press Gazette reports.

However, the same reports said there are no immediate plans to charge for web access on the flagship titles, the Scotsman and the Yorkshire Post.

Four English newspapers will take part in the three month trial: the Worksop Guardian, the Ripley & Heanor News, the Whitby Gazette and the Northumberland Gazette.
They will be joined by Scottish weeklies, the Carrick Gazette and the Southern Reporter.

Paywalls have not proven to be successful in the past for general news. Readers have simply accessed the information elsewhere on the net when faced with online restriction.

A severe downturn in advertising revenue is forcing publishers to seek income from their online content.

28Nov09 341
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