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Twittering away
More
than 60 percent of Twitter users stop using the micro-blogging service
a month after joining, according to Nielsen Online research.
Users write messages to one another to a limit of 140 characters, which
is about the length of two average-size sentences.
Marketeers are increasingly using the platform to attract attention to
their offerings.
But, Twitter will not be able to sustain its rise without establishing
a higher level of user loyalty, according to Nielsen.
Twitter's audience retention rate, or the percentage of a given month's
users who come back the following month, is currently about 40 percent.
Facebook and MySpace have retention rates of some 70 per cent, according
to Nielsen.
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02may09
311
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