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No more Nestlé Prize

Nestlé has ended its sponsorship of the Nestlé Children’s Book Prize after 23 years of partnership between Nestlé and the reading charity Booktrust.

Protests over the food company’s marketing practices received widespread publicity this year when author Sean Taylor refused to accept his prize-money because he disagreed with Nestlé's marketing practices.

An official announcement said that Nestlé had been “increasingly moving its community support towards the company strategy of nutrition, health and wellness,” while Booktrust said it had been “reviewing the organisation's priorities and how prizes and awards fit its strategic objectives.”

The Nestlé Children's Book Prize ran in the UK for 23 years, concluding in 2008, said Nestlé.

“The Prize celebrated the very best in children's literature, and over the years, around half a million school children were involved in choosing the winning authors,” it said in a statement.

Nestlé's Children's Book Prize helped to launch the careers of many of today's top children's writers, including JK Rowling and Lauren Child, who each won the prize three times, according to Nestlé’s statement.

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26jan08 246
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